Privacy Policy

This English translation is provided for convenience only. In the event of any discrepancy, the French version shall prevail.

Last updated September 27, 2026

We want to assure you of the importance we attach to our customers' personal data. Our customers are at the heart of what we do. We strive to satisfy you. We want to continue serving you so that you and your friends remain loyal to us. Our commitment to you also consists in respecting and protecting the confidentiality of the personal information you have provided to us. The purpose of this Privacy Policy is to inform you of the data we collect, the reasons for which and the ways in which we use it, as well as your new rights established by European Regulation No. 2016/679, known as the General Data Protection Regulation (GDPR). This personal data protection policy forms part of our general terms of use. In connection with the processing of your data, other privacy policies may apply, in particular our online terms and conditions of sale and our cookie privacy policy.
It is essential that you read this Privacy Policy in order to understand the legal bases for the data collection we carry out, the uses we make of that data, where we store it and the persons to whom we disclose it.
Your personal information is collected, used and disclosed in accordance with this Privacy Policy, on the basis of the legal grounds set out below. We are available to discuss with you any questions and concerns relating to our privacy policy and the way in which we put it into practice.
To speak with a customer service representative, please contact us by email at diamantaire@laveran-paris.com

DATA CONTROLLER
The controller of your personal data is LAVERAN, a SAS (simplified joint-stock company) with share capital of €5,200, Siren 910 343 359, whose registered office is located at 182, avenue de Clichy – 75017 Paris, France (hereinafter "LAVERAN" or "we"). Contact: diamantaire@laveran-paris.com – +33 1 81 70 09 82.

LAVERAN will regularly update and amend its Privacy Policy. Each time it is amended, a modification date will be displayed on this page after the words "last updated". We encourage you to check the date of our personal data protection policy each time you visit our website in order to be aware of any updates or amendments. We may add information, features, offers, activities or events ("occasions") allowing the publication of information about you, in compliance with the rules protecting your personal data.

COLLECTION AND USE OF INFORMATION
GENERAL. In general, you can browse our website without revealing your identity and without any personal data about you being collected. You may decide at any time to provide us with your personal data. You should be aware that we collect, and may store, all personal data (written or oral) that you provide to us, whatever the medium used (our website, email, telephone, etc.). Personal data means any information that can be used to identify a natural person, including and more specifically first name and last name, home, billing or any other physical or email address, as well as any information related to the foregoing. In addition to your contact information, we may gather information about your purchases, your billing and shipping addresses, your gender, occupation, date of birth, marital status, interests, telephone number or any other contact information, as well as data relating to your payment (credit card data is processed directly by our secure payment service providers). We may combine the information you give us over time, and we may associate it with publicly available data and data gathered by data collection tools, and also by using information we receive from our partners, subsidiaries and other third parties.

LEGAL BASES FOR THE USE OF YOUR PERSONAL DATA
We may use the information we collect about you for the following purposes, each of which relies on the legal basis indicated:

• facilitate your purchases and provide the services you request (legal basis: performance of the contract or of pre-contractual measures taken at your request);
• confirm and track your order (legal basis: performance of the contract);
• respond to your questions and requests (legal basis: pre-contractual measures taken at your request, or LAVERAN's legitimate interest in responding to those who contact it);
• compare and analyze your personal information in order to detect errors and omissions and verify its accuracy (legal basis: legitimate interest);
• prevent and detect fraud or abuse (legal basis: LAVERAN's legitimate interest in securing its transactions);
• improve our website, our services, offers, sales and promotional activities, and better understand our customers (legal basis: legitimate interest; consent where cookies that are not strictly necessary are used);
• identify your product and service preferences (legal basis: legitimate interest; consent where cookies that are not strictly necessary are used);
• understand the demographics, preferences, interests and behavior of our customers (legal basis: legitimate interest; consent where cookies that are not strictly necessary are used);
• comply with our legal obligations, in particular accounting and tax obligations, and respond to requests from authorities (legal basis: legal obligation);
• and finally, contact you (by email, mail or telephone) and keep you informed of products and services of LAVERAN or its partners that may be of interest to you (legal basis: your consent, in particular for marketing by email or text message and for our partners' offers; legitimate interest for sending our customers offers relating to products or services similar to those already purchased, unless they object).

Having this product delivered to a friend and recommending us to a friend: using the LAVERAN form, you can recommend the LAVERAN website to a friend or send them product information. You must provide your name and email address as well as your friend's name and email address so that they know that you have asked LAVERAN to send them an email. The information we collect about you and your friend will be used in accordance with the terms of this privacy policy.

DATA RETENTION PERIOD
Your personal data is retained for the duration of our business relationship with you (for example: reading an email sent by LAVERAN, a purchase in our showroom or on the website). If there has been no interaction for a period of three years, we will attempt to contact you to check whether you still wish to be considered our customer and to obtain your consent again. If not, your data will be deleted or anonymized, except for data that we must keep in archives in order to comply with our legal obligations.
In particular: data used for marketing purposes is retained for 3 years from the end of the business relationship or from the last contact initiated by you (for example, a purchase, a quote request or a click in an email); invoices and accounting records are retained for 10 years in accordance with our legal obligations (Article L. 123-22 of the French Commercial Code); cookies and other trackers, as well as your choices regarding them, are retained for a maximum of 13 months from the time they are placed.

PERSONAL INFORMATION WE MAY SHARE WITH THIRD PARTIES
In certain circumstances, we may share your personal information with trusted partners.

SERVICE PROVIDERS: We rely on third-party providers that perform service tasks on our behalf, including: shipping operations, payment processing, data storage and management, website hosting, traffic analysis, fulfillment, assembly, sales, distribution, emails, etc. These service providers receive personal information only if such information is necessary for them to perform their task(s), and they are not authorized to use it for any purposes other than those assigned to them by LAVERAN. These include: Shopify (Shopify International Ltd., Ireland), which hosts the website and the online store and acts as a processor; our payment service providers; our carriers and logistics providers; our technical service providers (emailing, customer service, audience measurement); and, subject to your consent to the corresponding cookies, Google and Meta for audience measurement and advertising.
SPECIAL EVENTS: If you take part in a special event (for example, a promotion, contest or sweepstakes), LAVERAN may disclose your personal information to the organizations participating in said event. Unless otherwise indicated in connection with a particular event, these third parties may use your personal information only for the purpose of administering the operation. Subject to your prior consent, we may authorize trusted partners to send you information about products and services that may be of interest to you.
PARTNERS: LAVERAN may, subject to your prior consent, disclose information to carefully selected partners.
In such cases, we may share and/or combine data, including your personal information, enabling these persons or entities to contact you to inform you of their products and services that may be of interest to you, such as financing services for purchasing LAVERAN products. Our advertising partners may use the information we provide to them, combined with information they already hold, to provide you with more relevant advertising.
COMPLIANCE WITH THE LAW AND PROTECTION AGAINST FRAUD: We may, with your authorization, use and disclose any information, including your personal information: (1) where we consider it necessary, in our sole discretion, in order to comply with any applicable law, regulation, legal process or governmental request; (2) in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to personal physical safety, or any other obligation required by law; (3) to other companies and organizations for protection against credit fraud and for risk reduction; and (4) to enforce any agreement we have with you.
BUSINESS TRANSFER: Your personal information may be disclosed in connection with a transaction such as a merger, a sale of company assets or an acquisition, as well as in the event of insolvency, bankruptcy or receivership, any situation in which your personal information would be transferred as part of the company's business assets. Anonymous information. We may create anonymous records of personal information by excluding data (such as your name) that identifies you. These records may be used for internal operations, such as analyzing usage patterns, which enable us to enhance our services; we also reserve the right to use and disclose any information compiled in these records, at our discretion.

Comments. We analyze your comments, feedback, testimonials, etc. because they help us improve our website, our products and our services. By providing us with this information, you assign your rights to us, as described in the "Representations" section of our Terms and Conditions.

TRANSFERS OF DATA OUTSIDE THE EUROPEAN UNION
The website is hosted by Shopify International Ltd. (Victoria Buildings, 2nd floor, 1–2 Haddington Road, Dublin 4, D04 XN32, Ireland). Certain data may be transferred outside the European Union, in particular to Shopify Inc. in Canada (a country covered by an adequacy decision of the European Commission) and to service providers located in the United States. These transfers are subject to appropriate safeguards, in particular the standard contractual clauses adopted by the European Commission. You may obtain a copy of these safeguards by writing to us at diamantaire@laveran-paris.com.

OTHER USES OF YOUR DATA
IP ADDRESS. When you browse our website, LAVERAN accesses your IP address, in particular to diagnose server problems, manage and improve the operation of the website, analyze trends, determine traffic patterns, gather demographic information on a global scale, and know the dates and durations of visits to each section of the website. Your IP address may also be used together with your personal information to prevent fraud or abuse, personalize your shopping experience, improve our website, our customer service, products and promotional operations, and also to understand your preferences, your choices and what you are looking for.

DATA COLLECTION TOOLS, SUCH AS COOKIES AND WEB BEACONS.
LAVERAN may collect data by means of cookies, web logs and web beacons (also known as invisible pixels or action tags), as well as through other tracking technologies, in order to learn about your browsing and purchasing habits on our website. "Cookies" are small pieces of information stored by your browser on your computer's hard drive to collect information about your activities on our website. Web beacons are small lines of code on a web page or in an email that facilitate the transfer of information.
We use cookies and web beacons for our advertisements, to improve and measure ease of use, to track visits from our subsidiaries and partners, to measure the performance and effectiveness of our website, to improve and evaluate the effectiveness of our sales programs, to learn how our customers use our website, to estimate our audience, to offer cross-brand services and to assist you personally in your shopping experience. The types of information we collect via these collection tools include: total site visitors, page views, number of unique visitors, time spent on the site and per page, etc.
We may authorize third parties to use cookies, web beacons or other tracking technologies to compile information about the use of the website or about interactions with the advertisements displayed on our website.
Cookies that are not strictly necessary for the operation of the website (audience measurement, advertising, social media) are placed only with your consent, obtained through the cookie banner displayed on your first visit. You can accept, refuse or customize your choices, and withdraw your consent at any time using the same tool; your choices and cookies are retained for a maximum of 13 months. You can also refuse cookies by configuring your browser; in that case, certain features of our website may not be available.

LINKS
Our website may offer links to third-party websites that are outside our control and are not subject to our privacy policy. We encourage you to read the privacy policies posted on such website(s).

SECURITY
LAVERAN undertakes to protect all information you provide to us that personally identifies you. We use a combination of physical and electronic protection techniques, procedures and organizational measures to protect your personally identifiable information against unauthorized access, use or transmission. When we transfer sensitive personal information (for example, credit card information) over the Internet, we protect it. Although we strive to safeguard your personal information once it is in our possession, no data transmission over the Internet or any other public network can be 100% secure and, consequently, we cannot guarantee or ensure the security of any information you disclose or communicate to us.

ACCESSING AND UPDATING YOUR INFORMATION
If the personally identifiable information that LAVERAN has collected about you changes, or if you wish to access, correct or delete such information, we will be available to enable you to access, correct or delete (in compliance with the law) any personal information we have collected about you.
To request access to, correction of or deletion of your personal information, please send an email to diamantaire@laveran-paris.com or contact one of our diamond and jewelry consultants.

CHOICE/UNSUBSCRIBE
We only wish to communicate with you if you want to continue hearing from us. To stop receiving the promotional emails we send you: (1) choose "unsubscribe" on our subscription status page and enter the requested information, or follow the unsubscribe instructions contained in any promotional email; or (2) write to LAVERAN – 9, rue Buffault - 75009 PARIS (a "postal request"). To opt out of telephone promotions, you can tell us when we call you or you can ask us by mail. To opt out of promotions by post, please notify us by mail.
By unsubscribing, you do not opt out of our telephone or email communications concerning orders you have placed with us. Nor does it affect our use of your non-personal information.

YOUR PRIVACY RIGHTS IN FRANCE
If you reside in France and wish to obtain a copy of our description of the categories of personal information that we share with third parties or business partners for their direct marketing purposes, and the names and addresses of the third parties and partners that have received your information during the year, please submit a written request to the following address: LAVERAN – 9, rue Buffault - 75009 PARIS.
We will process your request within one month.

WHAT ARE YOUR RIGHTS?

• Right to information
  You have the right to receive clear, transparent and understandable information about the use we make of your data and about your rights. This is why we are providing you with the information contained in this Privacy Policy.
• Right of access
  You have a right of access to your personal data (if we use it) as well as to certain other information (of the same nature as that provided in this Privacy Policy). This is so that you are aware that we are using your personal data and can verify that we are doing so in compliance with data protection law.
• Right to rectification
  You are entitled to request that your personal data be corrected if it proves to be inaccurate or incomplete.
• Right to erasure ("right to be forgotten")
  You may request the deletion or erasure of your personal data where there is no longer any compelling reason for us to continue using it. This right to erasure is not general in scope; it is subject to exceptions.
• Right to restriction of use
  You have certain rights allowing you to "block" or suspend any further use of your personal data. When the use of your data has been restricted, we may continue to store it, but we may no longer use it. We keep a list of the persons who have requested that the use of their personal data be "blocked", in order to ensure that this restriction is respected in the future.
• Right to data portability
  You may receive the personal data you have provided to us in a structured, commonly used and machine-readable format, and request that it be transmitted to another controller, where the processing is based on your consent or on the performance of a contract and is carried out by automated means.
• Right to object to data processing
  You have the right to object to processing for direct marketing purposes, as well as to any use we make of your data in our own legitimate interest.
• Right to lodge a complaint
  You have the right to lodge a complaint regarding the way we manage or process your personal data with the French data protection authority, the Commission nationale de l'informatique et des libertés (CNIL – 3 place de Fontenoy, TSA 80715, 75334 Paris Cedex 07, France – www.cnil.fr), or with the data protection authority of your country of residence.
• Right to withdraw consent
  If you have given your consent to allow us to process your personal data in a particular way, you may withdraw that consent at any time (although such withdrawal has no retroactive effect on what we may have done with your data between the time you gave your consent and the time you withdrew it). This right of withdrawal extends to the use of your personal data for marketing purposes.
• Right to set out post-mortem instructions
  You may set out instructions regarding the retention, erasure and disclosure of your personal data after your death (Article 85 of Law No. 78-17 of January 6, 1978, as amended).

You may exercise all of these rights at any time, in accordance with the law, in particular to access the information concerning you, have it rectified, and object to its disclosure to third parties or to its use by us for commercial purposes, by email to diamantaire@laveran-paris.com or by ordinary mail to the following address: LAVERAN 9 rue Buffault 75009 Paris. If we have reasonable doubts about your identity, we may ask you for proof of identity. We will respond within one month of receipt of your request; this period may be extended by two months depending on the complexity or number of requests. Postage costs incurred in exercising your right to object to the use of your data for marketing purposes will be reimbursed upon simple request. In addition, you have the right to register free of charge on the BLOCTEL telephone marketing opt-out list on the website www.bloctel.gouv.fr. Any consumer registered on this list may not be contacted by telephone for marketing purposes by a business, except in the case of pre-existing contractual relations.