70 Years of Marriage: The Platinum Anniversary, Meaning, Gift Ideas and 30 Messages

Updated November 10, 2026 · by Enzo, founder of Laveran Paris

70 years of marriage is the platinum anniversary: seven decades of love, symbolized by one of the rarest and most resistant metals. To celebrate it, the gift most faithful to the theme is a piece of platinum jewelry, from €320 at Laveran for a wedding band, at the same price as 18k gold. This guide answers every question people ask before a 70th wedding anniversary, which is often organized by the children and grandchildren: what the platinum anniversary means, the anniversaries around it, gift ideas, real prices, how to plan a party that doesn't tire the couple, and 30 messages ready to write in a card or read during the meal.

Contents

• What is the 70th wedding anniversary called?
• What does the platinum anniversary mean?
• What gift should you give for 70 years of marriage?
• Which platinum jewelry to give, and at what price?
• What to engrave on a platinum anniversary piece?
• How do you celebrate 70 years of marriage without tiring the couple?
• 30 messages to wish a happy platinum anniversary
• Frequently asked questions

What is the 70th wedding anniversary called?

70 years of marriage is the platinum anniversary. It is also called the 70th wedding anniversary or seventy years of marriage. It is one of the last great milestones in the anniversary calendar, ten years after the diamond anniversary. In the French tradition, every year has its own name:

Years of marriage	Anniversary (French tradition)
50 years	Golden anniversary
60 years	Diamond anniversary
64 years	Astrakhan
65 years	Rosewood
66 years	Jasmine
67 years	Chinchilla
68 years	Granite
69 years	Larch
70 years	Platinum
71 years	Flint
72 years	Titanium
75 years	Alabaster
80 years	Oak

Every year from 1 to 100: the complete wedding anniversary chart.

Not married for 70 years, but together for 70 years? Nothing stops you from celebrating 70 years together the same way: the platinum anniversary is also used, by extension, for seven decades shared as a couple.

What does the platinum anniversary mean?

The platinum anniversary symbolizes a rare, solid and unalterable love, like the metal that gives it its name. Platinum is rarer than gold, very dense and naturally white: it does not oxidize, does not change color and passes through generations without damage. It is the exact image of a couple who have shared seven decades, children, grandchildren, often great-grandchildren, and the trials of a whole lifetime.

Platinum has another telling quality: it barely wears away, it develops a patina. Over time it takes on a softer look without losing metal. It is perhaps the best way to sum up what these 70 years say: a love that has lived, and is still there, whole.

Reaching a platinum anniversary is rare. That is why it is almost always celebrated with family: it is as much a party for the couple as a tribute from everyone born of their union.

What gift should you give for 70 years of marriage?

The gift most faithful to the theme is a piece of platinum jewelry; the most touching is often a keepsake prepared by the whole family. Here are ideas that work, depending on who is giving.

Between spouses: a gift for your wife or husband

• A new platinum wedding band, light and comfortable, engraved with both dates.
• A half-eternity band to wear next to the original wedding ring, so both tell the story.
• A heart pendant in lab-grown diamond and platinum, to say "I love you" 70 years after "I do".
• Stud earrings, easy to put on and to wear every day.
• A handwritten letter slipped into the box: at this age, it is often what people treasure most.

For your parents or grandparents

• A piece of jewelry from the whole family, funded together by children and grandchildren: a pendant, a half-eternity band, a bracelet.
• An album or memory book tracing the 70 years, with wedding photos and notes from every generation.
• An illustrated family tree of the couple's descendants.
• A tribute video: messages from children, grandchildren and friends, to play during the meal.
• A photo frame with the wedding photo and a photo from today, side by side.
• A gentle experience: lunch in a restaurant that matters to them, a trip back to the town where they married.

More ideas by occasion: our anniversary gifts.

Which platinum jewelry to give, and at what price?

At Laveran, a platinum wedding band starts at €320, and a lab-grown diamond piece at €536. Platinum costs the same as 18k gold: you don't have to choose between the anniversary theme and your budget. A lab-grown diamond, also called a synthetic diamond, is a real diamond: same composition, same hardness, same sparkle as a natural diamond, up to 80% less expensive. Here are the starting prices in 950 platinum, checked on November 10, 2026:

Piece	Why for a platinum anniversary	Laveran price in platinum
Fidélis men's wedding band	A platinum band, the exact theme of the 70th	from €320
Jonc Parisien men's wedding band	A simple, comfortable band	from €400
Saint-Louis half-eternity band	To wear with the original wedding ring	from €536
Montaigne round stud earrings	Studs that are easy to wear every day	from €632
Vendôme half-eternity band	A row of diamonds, more sparkle	from €696
Vendôme wedding band	A new diamond band for a vow renewal	from €864
Montaigne Heart pendant	The symbol of love, 70 years on	from €880
Montaigne round pendant	A solitaire diamond, simple and timeless	from €880
Port Royal bracelet	Four bezel-set diamonds, light on the wrist	from €928
Montaigne round diamond band	A diamond-set band, 1 carat in total	from €1,232
Diamond tennis bracelet	A line of light, for a gift from the whole family	from €1,400

All these pieces also come in 18k white, yellow or rose gold, at the same price. Diamonds are IGI or GIA certified with no fluorescence. Payment in installments is available with Alma, handy for a family collection. Why choose platinum over white gold: the difference between gold and platinum. All collections: men's wedding bands, half-eternity bands, necklaces and pendants, earrings and bracelets.

Looking for a platinum anniversary gift? In our 11 showrooms or by video call, an expert helps you choose the piece, the metal and the engraving, even if the whole family takes part remotely. Certified lab-grown diamonds, lifetime warranty. Book an appointment →

What to engrave on a platinum anniversary piece?

Engraving is complimentary at Laveran: a few characters are enough. Some ideas for the inside of a wedding band or half-eternity band, or the back of a pendant:

• both dates: "1956 – 2026";
• initials and the wedding year: "J & M · 1956";
• "70 years", "Still yes" or "Always you";
• from the family: "Your 4 children, 9 grandchildren…", with the exact numbers.

More ideas: what to engrave on a wedding band? Fingers change over the years: if you don't know the size, discreetly borrow a ring worn today, ask for our free ring sizer or follow our guide to measure your ring size. Resizing is free for life. For a made-to-order piece, allow 2 to 3 weeks: plan ahead for the date of the party.

How do you celebrate 70 years of marriage without tiring the couple?

The best platinum anniversary party is short, close to home and centered on family. The couple are often over 90: the point is not to do a lot, but to make every moment easy. A few tips, then some ideas:

• Lunch rather than dinner, at their usual mealtime.
• A nearby, step-free venue: their home, a child's home, or a restaurant without stairs.
• Two or three hours, no more, with comfortable seating and a quiet corner.
• A simple program: arrival, a few words, the cake, the family photos.

1. Renew their vows privately or in front of the whole family: a few sentences are enough. Also check with the local town hall: some towns hold a small ceremony for major wedding anniversaries. Our ideas: renewing your wedding vows.
2. A generations photo: the couple surrounded by their children, grandchildren and great-grandchildren. Book a photographer or appoint a relative.
3. An afternoon or evening of memories: wedding photos, family films, a video of messages from those who can't attend.
4. A guest book where everyone writes a memory with them, to reread quietly afterwards.
5. A table in platinum colors: white, pearl gray and silver, white flowers, the wedding photo on each table and a big "70" for photos.
6. A return to a place from their story, if their health allows: the church or town hall where they married, the village where they met.

30 messages to wish a happy platinum anniversary

To write in a card, read during the meal or slip in with a gift, for your spouse or for parents, grandparents or friends.

5 messages to congratulate a couple

1. "Congratulations on your 70 years of marriage! Your platinum anniversary embodies the strength, longevity and beauty of true love."
2. "70 years of marriage, what a wonderful achievement! Your story is an example to us all."
3. "Your platinum anniversary proves that love can pass through time and stay luminous, even after seven decades."
4. "A couple celebrating their platinum anniversary is a rare treasure. Congratulations on a life shared in love and closeness."
5. "Your union has withstood everything and still shines. Happy platinum anniversary!"

5 love messages for your spouse

1. "My love, these 70 years of marriage by your side are the most beautiful gift life has given me."
2. "Today, our platinum anniversary reminds me that every day by your side is a blessing."
3. "For 70 years, you have been my rock, my joy and my most beautiful love story."
4. "We have walked through seven decades hand in hand, and I love you even more than on the very first day."
5. "Our platinum anniversary is proof that our love is eternal, as strong as platinum."

5 messages from children and grandchildren

1. "Thank you for showing us, for 70 years, what it means to love each other. Happy platinum anniversary!"
2. "Everything we are began with your 'I do'. Thank you, and happy 70th wedding anniversary."
3. "Four generations gathered around you: that is what your love has built."
4. "Grandpa and Grandma, you are our greatest example. Happy platinum anniversary, we love you."
5. "70 years of love, and a whole family saying thank you."

5 messages of thanks and closeness

1. "Thank you for these 70 years of marriage, filled with tenderness, laughter and sincere love."
2. "Having you by my side for 70 years has lit up my life. Thank you for everything."
3. "We have grown together, weathered time and hardship. After 70 years of marriage, we are more united than ever."
4. "Your eyes remind me every day of the bond that has united us for 70 years."
5. "You are my friend, my love, my life partner, now and always. This platinum anniversary is the most beautiful proof of it."

5 messages to celebrate a lasting love

1. "Our love is unalterable, like platinum. After 70 years of marriage, it still shines."
2. "70 years of loving, building, sharing: a whole lifetime of love."
3. "Seven decades of love: a precious work we have created together."
4. "Our 70 years of marriage are a legacy of love and faithfulness for our whole family."
5. "The love we share is stronger than anything. This platinum anniversary is its symbol."

5 quotes and short messages

1. "70 years ago, we said 'I do'. Today, I would make that choice again without hesitation."
2. "Time has gone by, but my love for you has only grown."
3. "Our love is like platinum: rare, precious and eternal."
4. "More than 25,000 mornings saying good morning, and still the same joy."
5. "You are my dream come true, every day for 70 years. Happy platinum anniversary!"

Frequently asked questions

What is the 70th wedding anniversary called?

It is the platinum anniversary. In the French tradition, it follows the larch anniversary (69 years) and precedes the flint anniversary (71 years). 60 years of marriage is the diamond anniversary.

What does the platinum anniversary mean?

Platinum is rare, dense and unalterable: it symbolizes a love that has crossed seven decades without losing its value or its shine.

Which anniversaries come after 70 years of marriage?

In the French tradition: flint (71 years), titanium (72 years), alabaster (75 years) and oak (80 years).

What gift should you give for 70 years of marriage?

The most on-theme gift is platinum jewelry: a wedding band, a half-eternity band or an engraved pendant. Children and grandchildren also give a memory album, a tribute video or a piece of jewelry funded together.

Is platinum more expensive than gold?

Not at Laveran: platinum costs the same as 18k gold. A platinum wedding band starts at €320, a lab-grown diamond half-eternity band at €536.

What should you write for a 70th wedding anniversary?

Two or three sincere sentences are enough: wish a happy platinum anniversary, recall a shared memory and thank the couple for the family they founded. You'll find 30 examples above.

Is a lab-grown diamond a real diamond?

Yes. It is pure carbon, with the same hardness and sparkle as a natural diamond; only its origin differs. At Laveran, every diamond is IGI or GIA certified with no fluorescence.

How long does it take to receive a piece?

Pieces are made to order in 2 to 3 weeks; some models are in stock and others can be made with express production in a few days. For a gift under the tree, order before the end of November. Delivery is free, insured and hand-delivered; returns are accepted within 30 days and every piece has a lifetime warranty.

Is your family preparing a platinum anniversary? Give a piece that, like their love, will never lose its shine. Book an appointment in one of our 11 showrooms or by video call: we help you choose the piece, the metal and the engraving, with a lifetime warranty.

Book an appointment → · See the wedding bands →

Read also

• Wedding anniversaries: the complete chart from 1 to 100 years
• 60 years of marriage: the diamond anniversary
• 50 years of marriage: the golden anniversary
• What is the difference between gold and platinum?
• The lab-grown diamond guide